Google officially rolled out its June 2025 Core Update on June 30th at 10:30 a.m. ET, and if you’re watching your rankings like a hawk, you’ll want to pay attention. This isn’t just a minor tweak behind the curtain—it’s one of the larger algorithmic shifts we have seen in a while, and it’s expected to take up to three whole weeks to complete. So, what is actually happening? A Broader, System-Level Shakeup According to Google, this is a “regular update” designed to surface more relevant and satisfying content for users. Standard language for a core update, sure—but don’t let that undersell its scope. These updates impact everything, including search rankings, AI-powered answers, and SERP features. Importantly, it doesn’t target specific pages or websites. Instead, it recalibrates the system as a whole to keep up with changes in the web and user behavior. In short: no one is immune, and yes, the ground might shift under your feet. John Mueller from Google has called this one of the “bigger updates”, which should tell you all you need to know. Winners, Losers, and the Wait Game Here’s the reality! While some sites will feel almost like nothing, others will see traffic vanish as rankings drop from page one to page...
