Google’s algorithm updates in 2024 have sent shockwaves across the SEO industry, causing major websites like HubSpot and even big SEO content platforms to experience significant traffic drops. The updates, which emphasize Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines, have redefined the way content ranks in search results. If your website is seeing a decline in rankings and organic traffic, it’s time to rethink your SEO strategy. Let us give you some insights on what caused Hubspot SEO to break down and show you how Primotech can help your brand stay ahead of Google’s ever-evolving guidelines. The Impact of Google’s Algorithm Updates on Big Industry Players The latest Google updates have changed the way search rankings are determined, hitting even the most well-established websites. Here’s how some big names have been affected: HubSpot’s SEO Collapse According to SEMrush data, HubSpot’s organic traffic plummeted from 13.5 million in November to 8.6 million in December 2024. The primary reason? Google deprioritized sites that create content outside their core areas of expertise, affecting HubSpot’s broad-topic strategy. HubSpot’s approach of publishing large amounts of content on a wide variety of topics, sometimes beyond their core marketing and sales focus, likely led to dilution in perceived expertise. What We Can Learn...
