Google has announced an upcoming Google Tag Manager update that will impact how it interacts with Google Ads. This change, set to take effect on April 10, 2025, is intended to enhance tracking accuracy and data collection efficiency for advertisers. This is what Google sent in an email to notify: Key changes for you marketers to note: Google Tag Will Load First – Moving forward, GTM containers containing Google Ads and Floodlight tags will prioritize loading a Google tag before firing events. Easier Feature Access – Advertisers will now be able to enable Enhanced Conversions, Cross-domain tracking, and Autoevents directly from Google tag settings. Improved Data Collection – If advertisers have accepted the Customer Data Terms of Service, Google will automatically enable User Provided Data collection across events. Why This Matters? Google is presenting this as a move to improve tracking accuracy and ensure advertisers have access to better measurement data. By enforcing the Google tag to load first, the update aims to create a more streamlined and reliable data flow. With easier access to features like Enhanced Conversions and Cross-domain tracking, advertisers may gain deeper insights into attribution and customer behavior. Additionally, streamlining data collection can improve compliance and enhance campaign performance by offering real-time, precise tracking. These changes are...
