Google’s search algorithm updates are critical events, and November and December 2024 were particularly eventful months, with two back-to-back core updates that brought significant changes. In this article, we’ll delve into the details of these updates, their differences, the broader implications, and actionable insights to help your website thrive. The November 2024 Core Update The November 2024 core update began rolling out on November 11 and concluded 24 days later on December 5. As a typical core update, it focused on refining Google’s core ranking systems to deliver more relevant and helpful search results. What Google said: The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks. If you’re wondering why there’s a core update this month after one last month, we have different core systems we’re always improving. This past blog post explains more: https://t.co/N5p3KsJyiI — Google Search Central (@googlesearchc) December 12, 2024 Key Highlights: Purpose: Enhance search quality by promoting genuinely useful content and demoting content designed solely for ranking. Timeline: Noticeable effects were observed between November 13–17, with a spike in volatility around November 25–26. Impact: While not as significant as the March 2024 update, the November update caused notable ranking fluctuations for affected sites. Recovery Tips: Google emphasized creating people-first content...
