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13 JUNE, 2025
AI & ML

Apple has officially entered the generative AI space by introducing Apple Intelligence and macOS 26 “Tahoe” at WWDC 2025. These announcements not only mark a monumental shift in how users interact with Apple devices, but they also open up a new frontier for developers and businesses alike. At Primotech, where we specialize in native iOS app development, we’re excited about what this means for the future of smart, seamless, and privacy-first apps. Let’s review what Apple’s latest innovations mean for developers, how they affect user expectations, and how businesses can leverage these tools to future-proof their digital products. What is Apple Intelligence? Apple Intelligence is Apple’s new suite of generative AI features and capabilities, deeply integrated across iOS, iPadOS, and macOS. Unlike cloud-heavy solutions from competitors, Apple’s approach leans heavily on on-device processing, offering both speed and privacy. Some Key Components: On-device foundation model (~3B parameters) optimized for Apple Silicon Private Cloud Compute: only escalates to the cloud when necessary, with end-to-end encryption Integrated across the ecosystem: Messages, Mail, Notes, Safari, Siri, and even third-party apps This means Apple Intelligence can help users summarize emails, auto-complete messages, generate images or Genmoji, and even enhance Siri’s ability to interact naturally with apps. Foundation Models Framework For developers, Apple offers access to...

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